Absolute Living | Faces of Women in Business

October 18, 2023

THE FACE OF CHILDREN’S
FASHION

Shallan Hazlewood
Lunch Money Boutique, Owner

“We want to elevate kids’ style with clothes they can play around, get dirty and have fun in, but will look amazing, too.”

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With a retail background and former experience owning a luxury home goods store in Lincoln Park, the native of Chicago loves the whimsical atmosphere at Lunch Money, where her vision reflects an understanding of children’s preferences- and those often shopping for them. Shallan has masterfully crafted a customer experience that balances attentive guidance and individual freedom. Unlike smothering salespeople who hover as a helicopter parent would, the team at Lunch Money takes a more refreshing and relaxed approach. Each one holds an understanding of the store’s inventory, brands and the importance of personal expression, but rather than pushing products, they listen to each customer’s needs and offer thoughtful suggestions tailored to the child’s personality and style.

From vibrant patterns to soft, breathable fabrics, every piece is selected to make children feel confident, comfortable and, most importantly, themselves. Prioritizing sustainability and believing that a better future for our children begins with our choices today, Shallan seeks out eco-friendly materials and partners with ethical manufacturers who share her commitment to responsible production. As fast as fashion changes, Shallan says the store is more trend-conscious than trend-driven. “We want to elevate kids’ style with clothes they can play around, get dirty and have fun in, but will look amazing, too,” she says, adding that, to her, this type of clothing truly celebrates childhood.

Visit Lunch Money at 5617 N. Illinois Street in Indianapolis.

Find out more at lunchmoneyboutique.com online and follow @lunchmoneyboutique on Instagram.

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